The Public Relations Society of the Philippines (PRSP), the country’s leading PR and communication professionals organization, brought its first-ever face-to-face PR Caravan to the University of the Philippines Los Baños (UPLB). In collaboration with students from SPCM 154 (Communication in Public Relations) under the BA Communication Arts program of the Department of Humanities, College of Arts and Sciences, the event took place on May 5, 2025, from 9:30 AM to 3:30 PM at the IBS Main Lecture Hall.
The PR Caravan, entitled “PRovoke: Igniting PR for the NextGen,” is a one-day event designed to spark interest and deepen knowledge in Public Relations among aspiring communicators. With talks and workshops led by seasoned PRSP members and respected professionals in the industry, PRovoke aimed to provide participants with essential tools, real-world insights, and valuable connections for future careers in PR and communication. Students from various programs attended the event and actively participated in the activities conducted by the speakers.
The event featured three main sessions:
-
PR for Next Gen Leaders – explored the dynamic world of Political PR.
-
In the Loop with PR – discussed industry trends, career paths, and opportunities in education and research.
-
Slay the Pitch! – a seminar-workshop focused on crafting and presenting standout PR campaign ideas.
The first leg of the PRovoke series marks a milestone in bridging students with industry practitioners and reaffirms PRSP’s commitment to mentoring the next generation of communication leaders.
For updates and inquiries on the next leg of PRSP’s PR Caravan, visit the Public Relations Society of the Philippines on Facebook.
#PRovoke2025 #PRSPxUPLB #NextGenPR
