Huawei Overtakes Apple to become World’s Second Largest Smartphone Brand

Huawei Overtakes Apple to become World’s Second Largest Smartphone Brand in Q2 According to IDC, Strategy Analytics, and Canalys



Consistently bringing smartphones with high-quality, best technology and best design to the market, Huawei has increasingly gained advocates and favors from global consumers. Research firms IDC, SA, and Canalys cemented Huawei’s position as the new second place in global smartphone market surpassing Apple in a whole quarter at the very first time.



According to recent global quarterly market monitoring report from IDC. Huawei has now ranked at the second place with a market share of 15.8%, which surpasses Apple by 3.7 percent in a whole quarter at the very first time.

“The continued growth of Huawei is impressive, to say the least, as is its ability to move into markets where, until recently, the brand was largely unknown,” said Ryan Reith, program vice president with IDC’s Worldwide Mobile Device Trackers.

In the report, IDC cited that Huawei continues to lead the China smartphone market with a record-high market share of 27.0% in 2Q18. In the first half of this quarter, Huawei’s P20/P20 Pro series found strong demand in the $600-$800 price segment, helping Huawei build a high profile in the market. In the second half, with the release of its “GPU Turbo” technology, Huawei continued to earn a good reputation.

See the full report from IDC here:


Strategy Analytics

Strategy Analytics also reported that Huawei soared 41 percent annually from 38.4 million smartphones shipped worldwide during Q2 2017 to a record of 54.2 million units in Q2 2018. Huawei overtook Apple for the first time ever to become the world’s second-largest smartphone vendor. Huawei’s midrange Android models, such as Nova 2S and Nova 3e, are proving wildly popular across Asia and Europe.

See the full report from SA here:’s-second-largest-smartphone-vendor-in-q2-2018



“Huawei’s strategy has evolved significantly over the last six months,” said Mo Jia, Canalys Analyst based in Shanghai.

The research firm reported a massive 41% year-on-year growth and 54 million units sold by Huawei at the end of Q2 2018. Canalys acknowledged the strong sell-in of its latest flagship, the P20, which exceeded launch quarter sell-in for both the P10 and P9.

See Canalys’ report here:

Making it Possible

The secret of Huawei’s success comes to its consistent and massive investments into research and development. At Huawei, over 10% of revenue is invested in R&D every year. According to its 2017 annual report, there are about 80 thousand staff members worked for R&D, taking 45% of the total number of employees. According to the 2017 EU Industrial R&D Investment Scoreboard report from the European Commission, Huawei ranked No.6 among all the tech giants in the year of 2017 in terms of the R&D investment.

Huawei also has built world-leading hubs of expertise during these years, such as the algorithm center in Moscow, UX design center in San Francisco and design center in London, aesthetic center in Paris, and 5G technology development center in Germany. The world’s best talents are recruited to strengthen the line of research and development.

The brand recognizes the importance of Research & Development. It does not innovate in exotic inventions, but innovations that revolve around user needs. It has built multiple channels to listen to users and to improve and bring innovations for better experiences.

Huawei will continue its strategy as a global leading tech company that puts forward leading technologies to gain the trust and preferences from consumers, bringing its most proud products ranged from premium flagships to entry-level series to the Philippines and the world.

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