HOKA®, a division of Deckers Brands (NYSE: DECK), introduces the Cielo X1 3.0, the brand’s lightest super shoe to date. Propulsive and precision-tuned for race day, the Cielo X1 3.0 is engineered to minimize weight and maximize performance, helping runners chase their fastest results yet.
Photo: Hoka Philippines
Driven by insights from HOKA elite athletes, the Cielo X1 3.0 is built for speed. It sheds significant weight from the previous Cielo iteration while packing a propulsive carbon fiber plate, responsive PEBA foam, and a grippy outsole. The Cielo X1 3.0 provides powerful energy return to sustain speed, while the compression-molded polyurethane outsole balances lightweight grip with durability. Its ultra-breathable Leno weave textile keeps weight down while locking the foot in place, and the dynamic vamp adapts to natural movement for a secure, flexible fit.
Finished with asymmetrical lacing to reduce pressure points and improve comfort, every detail of HOKA’s Cielo X1 3.0 is engineered to deliver maximum propulsion, efficiency, and comfort at race pace.
“The Cielo X1 3.0 delivers the lightest, most propulsive ride in the HOKA lineup, built to help pace-pushing runners perform at their best,” said Colin Ingram, vice president of global product at HOKA. “At HOKA, we’re constantly innovating our race-day offering to give athletes every advantage in speed and efficiency, helping them go faster and reach new personal records and podiums.”
The Cielo X1 3.0 is already proving itself on the world’s biggest stages, tested and trusted by HOKA elite athletes in major races and World Marathon Majors. Alex Masai delivered an extraordinary performance at the 2025 Chicago Marathon, finishing third overall with a personal best of 2:04:37. At the Valencia Half Marathon, Adrian Wildschutt ran a personal best of 59:13 to finish fifth overall, while Alessia Zarbo set a new French national record with an outstanding 1:08:20.
Photo: Hoka Philippines
To launch the new Cielo X1 3.0, the Speed of Light campaign celebrates the electricity of momentum and features HOKA product team members Ari Hendrix-Roach and Brandon Johnson, who contributed to the shoe’s development. As accomplished athletes and Olympic Trials qualifiers, their inclusion in the campaign reflects HOKA’s ethos as a brand built by runners, for runners.
The Cielo X1 3.0 is available in the colorways Neon Yuzu, Thyme and Alabaster, and Yellow Gold.
It is available at HOKA-exclusive stores at One Ayala Mall, GH Mall, SM Aura, Ayala Malls Manila Bay, and Trinoma. HOKA products are also available at select REV and Runnr branches.
To learn more about HOKA and stay updated on upcoming activities, follow the official accounts on Facebook (hokaphilippines), Instagram (@hoka_philippines), or join the Viber community.
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