When H&M opened its first flagship store in the Philippines, everyone went crazy and lined up hours before it opened. Existing H&M shoppers may have scoffed it off, but it’s not only the Philippines that goes crazy when they see the the Swedish fast-fashion brand. When H&M releases its annual designer collaboration, lines get longer and shoppers get crazier. And the brand has announced its collaboration for the year: with French luxury brand Kenzo.
This new partnership will be released on November 3, and will include clothing, shoes, and accessories for men and women.
Kenzo is a Parisian label started by Kenzo Takada in 1970. The brand became known for its Japanese aesthetic mixed with European tailoring. In 2011, the founders of Opening Ceremony Carol Lim and Humberto Leon became creative directors, continuing the tradition of bold patterns and tiger emblems.
Watch the teaser below to see what the collection will be like:
H&M is known for its designer collaborations. In the past, it has partnered with labels like Karl Lagerfeld, Comme des Garçons, Lanvin, Versace, Margiela, Isabel Marant, Stella McCartney, Viktor & Rolf, Roberto Cavalli, Matthew Williamson, Jimmy Choo, Sonia Rykiel, Marni, and Margiela. Last year’s collaboration with Balmain was the retailer’s best, which sold out immediately and caused website crashes. Some clothes were sold on eBay up to 10 times its original price.
Are you excited for this collaboration? Share your thoughts below!