Based from the email leaks last year, Sony was said to be very keen in placing the Xperia Z4 in the upcoming James Bond film “Spectre.”
Allegedly, Sony offered Daniel Craig $5 million to use the aforementioned Android smartphone in the film. This increased to up to $18 million.
Aside from Sony, Samsung also allegedly made a bid for their smartphone to be used with a sizable offer reaching up to $50 million for marketing and promotion, and $5 million for product placement with Craig.
However, Craig and “Spectre” director Sam Mendes declined the offers.
According to the leaked emails, Andrew Gumpert, President of Worldwide Business Affairs and Operations for Columbia Pictures said:
BEYOND the $$ factor, there is, as you may know, a CREATIVE factor whereby Sam and Daniel don’t like the Sony phone for the film (the thinking, subjectively/objectively is that James Bond only uses the ‘best,’ and in their minds, the Sony phone is not the ‘best’).
It’s just unfortunate that “Spectre” is distributed by Colombia Pictures, which is under Sony Pictures Entertainment.
Do you agree with Craig and Mendes that an Android phone isn’t fit to match James Bond’s identity?