Filipina designer Ginalyn Brown-Tayag proudly brought Filipino craftsmanship to the global spotlight when her brand, Tapis and Baag, graced Paris Fashion Week 2025. On one of the world’s most celebrated runways, her collection—featuring inabel and solihiya weaves from the Cordilleras—stood out for its authenticity, artistry, and deep cultural roots.
Photo: Tapis and Baag
Tapis and Baag was founded in 2023, inspired by Brown-Tayag’s desire to preserve genuine Filipino weaving traditions after seeing mass-produced fabrics imitating indigenous patterns. “It disturbed me deeply,” she recalls. “I wanted to create a platform that would promote handmade Inabel and celebrate the weavers behind it.”
Inabel, also known as abel Iloko, is a traditional handwoven fabric from the Ilocos region made from cotton and woven on wooden looms. Known for its intricate patterns, vibrant colors, and durability, it reflects the artistry and patience of Ilocano weavers. It carries designs inspired by nature and cultural heritage passed down through generations.
A creative journey
Growing up in Baguio City, Brown-Tayag was surrounded by the hum of looms and women transforming threads into art. Those memories shaped her creative journey, leading to a brand that honors heritage while embracing modern design.
When asked how she knows she’s achieved that delicate balance, she told WhenInManila.com, “Happens every time… when I see the vibrancy of Inabel fabric and the idea of the design I envision. It’s that balance of heritage speaking to the present, modern designs.”
The moment was made even more special with the presence of the Philippine Embassy in France, led by Ambassador Eduardo Jose de Vega and Consul General Noemi Diaz, who showed full support for the designer.
“Their presence and encouragement meant so much to us,” Brown-Tayag says. “It symbolized unity, pride, and representation for our country.”
Beyond the runway, Tapis and Baag continues to advocate for local artisans. The brand collaborates closely with weavers and design students, including those at Benguet State University, where Brown-Tayag donated a loom to help them bring their work to international stages.
“I wish I could spend more time back home, but I make sure I connect with the weavers and support the students,” she says. “Their patience, their pride, and their quiet strength always stay with me. Seeing their potential gives me so much hope that traditions still have a place in modern design.”
Looking ahead, Brown-Tayag sees a bright future for Filipino textiles. “There is so much potential with our Filipino textiles in the international scene,” she says. “For Tapis and Baag, our role is to be bridge-builders—honoring our roots while opening doors for what’s next. We want to show that tradition can evolve, and that our heritage can stand proudly on the world stage.”
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