Happy Mobile And Heart Evangelista Aim To Make You Smile With a New Range Of Cellphones

Happy Mobile And Heart Evangelista Aim To Make You Smile With a New Range Of Cellphones

Filipino consumers in the market for a new cellphone are already spoiled for choice, with a whole host of companies offering a sea of devices to choose from. Can new kid on the block Happy Mobile and their brand ambassador Heart Evangelista surf to the forefront of your mind when it comes to buying your next phone? We went to the official launch to find out.

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Cyberzone at SM North EDSA was the venue for the launch of Happy Mobile, the newest player to join the already crowded mobile phone market in the Philippines. To ensure plenty of smiles from prospective buyers, the company created a funfair atmosphere complete with cotton candy stand, photo booths, and plenty of games with chances to win attractive prizes.

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Following a singing and dancing flashmob set to the tune of Happy by Pharrell Williams, official proceedings got underway and the company’s glamorous brand ambassador, TV host and actress Heart Evangelista, took to the stage to increase the number of excited smiles in the room at a rapid pace. Having a good celebrity brand ambassador seems to be at the top of the marketing checklist for most mobile device brands these days, and Happy Mobile is no different here. Luckily for the brand, Heart Evangelista can really light up a room with her genuine smile and friendly personality, and the crowd grew noticeably bigger as the event went on. Following a flurry of giveaways and photo ops, the focus turned to the products, of which there are quite a few.

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Happy Mobile’s product portfolio ranges from simple feature phones starting at PHP 599 to high end Android smartphones. Two of their most noteworthy devices shown on the day are the Happy Mobile Oracle and the Happy Mobile Prive. The Oracle, available in gold or silver finish, features a 5-inch OGS IPS HD display with a resolution of 720x 1280 pixels at 267ppi, a 1.5GHz octa-core processor, 8GB internal storage, as well as a 13-megapixel rear camera with flash and a 8-megapixel front camera, and can be yours for PHP 9,999.

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The Prive on the other hand is being billed as the flagship device of the company and features a 5.5-inch OGS IPS HD display, 16GB internal storage, a 13-megapixel rear camera with flash and a 8-megapixel front-facing camera, as well as its definite standout feature in the shape of a fingerprint sensor. Just like much more expensive devices from other brands, this beautifully finished phone that retails for a mere PHP 10,999 allows you to protect your device and the data on it via your fingerprint. Unlike the competition, Happy Mobile chose to incorporate the fingerprint sensor on the back of the phone and you can store up to three different prints on it, which should make the unlocking procedure quite intuitive and easy.

In conclusion, the large lineup of devices and the very competitive price-point definitely make Happy Mobile worthy of a closer look if you are in the market for a new device. Especially their flagship Prive phone is a tempting proposition, giving you octa-core power and finger print identification with a price tag that will keep you and your bank manager happy.


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Happy Mobile And Heart Evangelista Aim To Make You Smile With a New Range Of Cellphones