In 2024, Dyson unveiled a revolutionary new professional hair dryer enabled by new power-dense technologies. It has a new technology streamlined heater, the Dyson Hyperdymium motor, and intelligent Radio Frequency Identification (RFID) sensors in attachments that communicate with the hair dryer, automatically adjusting the motor and heater to deliver optimal airflow and temperature. The Dyson Supersonic r hair dryer is Dyson’s most powerful, yet lightest and most precise hair dryer to date. It is 30% smaller, 20% lighter, and more maneuverable than the original Supersonic hair dryer, which delivers fast drying, smoother and shinier results.
Photo: Dyson
Developed and tested with professionals, the machine has only been available for stylists to purchase so far, being unveiled at Fashion Week in the A/W24 season. It has since become an essential in the kits of talented figures such as Sam McKnight, Eugene Souleiman, and Lacy Redway, who choose the Dyson Supersonic rTM hair dryer for its enhanced maneuverability, comfort, and precision. Following participation in design reviews with Dyson engineers over five years, Matthew Collins, Global Styling Ambassador at Dyson, said: “This is the best blow dryer I have ever used.”
Elsewhere, Stylist Anthony Turner, backstage at the Issey Miyake A/W24 show, described the machine as “a magic wand”, and stylist Gary Gill said: “At first glance, it is visually astonishing, even strange. But I like it. I felt like it could never work, but it’s the complete opposite.”
Finally, Dyson announced that the Dyson Supersonic r hair dryer will be available for general sale, making salon finishes open to all. The announcement comes following demand from users hungry to achieve high-quality results at home between appointments. Finished in Ceramic Pink and Rose Gold, a colorway inspired by the orient of a pearl, the machine will be available soon at Dyson stores and dyson.ph.
Follow Dyson’s official social media channels for the latest updates on its launch in the Philippines.
Dyson Beauty Launch Event in Paris
Founder and Chief Engineer, Sir James Dyson, along with Beauty President, Kathleen Pierce, Dyson’s Global Styling Ambassadors, and the engineers who developed the machine, are in Paris for the announcement during A/W25 fashion week.
It’s a city that the company and its Founder are fond of, with the first Dyson Store opening in 2000 on Rue de la Boetie in Paris. It offered a fundamentally different way to show technology.
Furthermore, Dyson’s flagship Opera store on Rue Auber will embrace the innovative spirit and excitement of Fashion Week. An intimate launch event allows beauty enthusiasts to try the Dyson Supersonic rTM hair dryer in the Dyson Beauty Lab before it is available to purchase across Europe in April, whilst it will be available for sale in the US and Mexico from March 6, with other locations to follow in the coming weeks.
Dyson and Fashion–A Rich History
Dyson has a long history of innovative collaborations in fashion. As far back as 2007, Dyson collaborated with designer Issey Miyake on a runway collection, “The Wind”. Upon entering the beauty space in 2016, they worked with stylists and models in the backstage environment to improve styling experiences and hair health. In 2024, Dyson introduced their newest solution backstage at iconic Fashion Week shows such as Chloe, Stella McCartney, and Issey Miyake.
Reflecting on the long-standing friendships behind Dyson’s partnership with these shows, especially Issey Miyake, James Dyson shared in an exclusive backstage interview: “It’s an emotional time because he’s no longer with us. But it’s lovely to be back and to see the Dysons they are using at a fashion show.”
For the A/W25 season, Dyson partnered with the Chloe show last March 6, styling models backstage for the runway with lead session stylist, Gary Gill. Gill used Dyson’s professional range in ‘24 at the first show imagined by the new Creative Director, Chemena Kamali. It was a collection that paid homage to the late 1970s, a decade when the natural beauty of women was celebrated but also their courage and strength. Gill created a look that was as effortless as it was natural, altering between loose, subtly curled hair and relaxed low buns.
Photo: Dyson
The A/W25 looks were released on 6 March after the show, and the stage has been set for another inspiring moment in fashion and beauty.
