Ever wonder who’s got your back when the going gets tough? This is something that we spent quite some time thinking about whenever we passed these billboards on the road:
Photo from GoTyme
Apparently, this thought-provoking campaign was launched by GoTyme Bank, and it’s all about shining a spotlight on amazing Filipino game-changers in sports and other fields, introducing them as the faces of their brand.
Think incredible individuals who’ve powered through emotional, social, and financial challenges to chase their dreams and achieve success. Just like how we Filipinos bank on these athletes in their journey to the top, GoTyme Bank is part of the team that these game-changers bank on.
Now, it’s time to get ready to see the faces behind the question, “When things get tough, who do you bank on?” Bianca Bustamante, a Filipina Force on Track, Sean Ramos, a pro golf game-changer, Sandro Reyes, a football wonderkid, Kira Ellis, a young power triathlete, and Sara Eggesvik, an elite football star are all incredible athletes who are not just making a name in their own sports, they’re embodying the spirit of perseverance and teamwork.
Although they are not big winners yet, GoTyme Bank is right there with them every step of the way, banking on their success from the start until they reach the top.
This new video perfectly showcases that “there is nothing more beautiful than a team you can bank on” because the truth is: these athletes don’t just have their own talent, skills, and perseverance to bank on, but also their support teams behind the scenes, such as their parents, friends, significant others, coaches, and team mates, all of whom help these game-changers stay focused on their next moves. Often not seen, the campaign hopes to show the full picture and not just showcase the individual athletes themselves.
After all, behind every game-changer is a team that constantly helps them be the best that they can be. GoTyme Bank is proud to be part of the team that you can bank on with their simple but beautiful financial services and products that allow these athletes and all game-changers alike to focus on what truly matters: the game itself.
Watch the video here:
Clearly, GoTyme Bank isn’t just about transactions. They’re about building an emotional connection and tapping into that awesome feeling of teamwork and empowerment, and the unifying power of sports. Because just like these athletes, everyone needs a solid team behind them.
This whole initiative is deeply rooted in GoTyme Bank’s core purpose: to unlock the potential of Filipinos by delivering premium and beautiful banking experiences for all. They’re not just a bank. They’re part of the team you can bank on.
