Fun and Action-Filled Weekend for Kids at the Ben 10 Toy Launch

Last September 16, the biggest and most anticipated toy launch of the year drove young heroes crazy as Ben 10 toys were launched at SM North EDSA – The Block Atrium. The event center was transformed into a play park where kids (and kids at heart) enjoyed 10 fun and action-filled activities such as the Rustbucket Station, where they experienced a wonderful ride.

READ: Ben 10 is back! Then vs. Now


The kids also got the chance to know Ben’s alien transformations, featuring a full range of Ben 10 action figures, and had a photo taken at the photo-op area.

Ben 10 mascot was also present during the launch. Alonzo Muhlach also dropped by and hit the stage with his cute dance moves!

For only P499.75, they got an exclusive access to this event where they can also complete the 10 exciting challenges to be part of the Wall of Heroes.

Photo Op at Wall of Heroes

Aside from the Ben 10 Action Figures, some of the Ben 10 toys launched were Delux Omnitrix which is motion activated and has sound effects; the Role-play Bundles which includes Heartblast and Diamond Head props; and the Rust Bucket Playset which transforms into a giant three-level playset and opens to over 2-feet tall.

Rust Bucket Playset

Ben 10 toys are exclusively distributed by Europlay Distributor Company, Inc and are available at leading toy stores nationwide. To learn more about their company, like their official Facebook page (@richwellclub) and check their website


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