For Girls by Girls: Kotex Fights Against Period Stigma

Education is key to changing perceptions to break the period stigma. For 50 years, Kotex has been supporting Menstrual Health and Hygiene educational programs across the Asia Pacific. In 2020, 1.18 million people – youths, parents, educators, and government officials, were reached through the multiple programs running in APAC. Global partnerships through UNICEF and PLAN International provide a more holistic program where WASH (Water, Sanitation and Hygiene) components ensure that common places such as schools and community areas have adequate facilities to help girls and women manage their periods.

In Taiwan, Kotex piloted the She Can Menstrual Hygiene Education Program last year in partnership with the Education Bureau of Taipei City Government, Teachers’ Association, and Global View Education Foundation. Working with experienced teachers to design interactive teaching materials to support in-class menstrual hygiene education at junior high schools, the program reached 36,000 girls and boys aged 11-13.

Since 1971, Kotex Korea has partnered with the Korea Nurse Teachers Association on an education program that now reaches more than 800,000 students in a year. Through this partnership, Menstrual Health and Hygiene is incorporated into the overall health education curriculum. Evolving from an in-class engagement, the program now extends digitally so that youths can refer to it anytime and anywhere. Hosted on various platforms including Naver and YouTube, youths can access videos and a wide range of information from menstrual health to puberty.

In Australia, the U by Kotex Education Program, in its seventh year, has reached 1,000,000 youths across Australia through a full suite of teaching materials, videos, guides, and worksheets available and easily accessible both offline and from the U by Kotex website.

Managing Periods in a Pandemic

In this second year of the COVID-19 Pandemic, the economic and social effects are felt even greater across developed and developing countries, and the regular and open conversation of periods is needed evermore. Subjects from First Periods, to Common Period Challenges such as managing cramps and body changes, are even harder to discuss as we continue to live through controlled-movement conditions, greater isolation. As countries continue to control movements, there is also an increase in accessing period products, not to mention, likely a greater demand as more find themselves economically impacted. It is so essential to speak up and share so that girls and women can help and uplift each other across the world.

About Kotex

Our Kotex, U by Kotex and Intimus brands aim to ensure a period never gets in the way of any woman’s progress. Kimberly-Clark created the feminine care category with the launch of the Kotex brand 100 years ago, and today, its products are trusted by millions of women in more than 100 countries to provide outstanding protection and inspire confidence that period or not, she can.

About Kimberly-Clark

Kimberly-Clark (NYSE:KMB) and its trusted brands are an indispensable part of life for people in more than 175 countries. Fueled by ingenuity, creativity, and an understanding of people’s most essential needs, we create products that help individuals experience more of what’s important to them. Our portfolio of brands, including Huggies, Kleenex, Scott, Kotex, Cottonelle, Poise, Depend, Andrex, Pull-Ups, GoodNites, Intimus, Neve, Plenitud, Viva and WypAll, hold the No. 1 or No. 2 share position in 80 countries. We use sustainable practices that support a healthy planet, build stronger communities, and ensure our business thrives for decades to come. To keep up with the latest news and to learn more about the company’s 148-year history of innovation, visit or follow us on Facebook or Twitter.

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