Filipinos Spent an Average of Php 1,217 on Singles’ Day, 10% Higher than Last Year

According to data collected on November 22, 2019 from Google trends, it shows that the search interest on Singles’ Day has grown by 97% in 2016 and 2019. The 10% increase in online shopping behavior is no surprise as the data keeps growing and growing every year.

R.O.X. Sale Event

iPrice Group, a Malaysian-based information aggregator platform, gathered and analyzed data from more than 100 online merchants & more than 35 million products in the Philippines to reveal the amount spent during Singles’ Day and the product categories Filipinos splurged on the most.

  • Filipinos spent an average of Php1,217 on Singles’ Day, which is 10% higher than the amount spent last year

  • Filipinos spent on Sports & Outdoor and Electronics the most

  • There was an 83% surge in Automotive items and 52% surge in Kids & Toys Items

  • 12.12 is anticipated to be bigger than 11.11

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Though many netizens claim that they are single, it is backed up by data that online shopping behavior is most of those that are single. Just in e-commerce website sales alone, a single person is said to be spending at least Php5,000 for a grand sale.

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