Fans of the most talked-about movie, Fifty Shades of Grey, got their fix of this romantic drama film last Wednesday night when fashion luxury brands Versace Jeans and Cole Haan sponsored a premier at the Power Plant Mall. A large crowd flocked to the Power Plant cinema to get a preview of this highly anticipated film.
Fifty Shades of Grey – which sent worldwide fans and observers to a frenzy over its characters, scenes, plot, twists, even actors playing the important roles of Christian Grey and Anastasia Steele – has become a pop culture phenomenon. It has inspired many brand’s campaigns and extended its influence in the fashion industry. In the Philippines, two major fashion labels have joined forces to provide a sneak preview of Fifty Shades of Grey to the viewing public.
Divine Lee joins host Rico Robles and channels her inner Anastasia Steele.
Versace Jeans is one of the world’s most iconic and famous fashion luxury brands. Late last year, it launched it Fall-Winter 2014 collection that featured the strongest cultural and artistic movements in the 20th century: psychedelia and pop.
“In our continuous effort to promote Versace Jeans, we bring to you an iconic film that proves that the sexiest asset of any woman is her confidence. It’s just fitting as our Spring-Summer 2015 collections highlight a freedom of style and promotes self-confidence,” says Versace Jeans Philippines.
Meanwhile, Cole Haan is the iconic American lifestyle footwear and accessories brands. Its latest collection includes classic pieces in neautral tones, which can be stylish additions to any woman’s ensemble. “Because they are classic pieces, it’s easy for women to mix and match them with other pieces in your wardrobe. Whether you’re going for a casual look or a more styled up one, Cole Haan’s latest handbag collection is your perfect accessory,” says Cole Haan Philippines.