Some marketing decisions are better than others. This has been… divisive at best. Hilarious at worst. IHOP, known for their breakfast, decided to take a leap of faith and hook onto another thing on their menu: Their burgers. Which is why they are now IHOB (The “B” stands for burgers if you didn’t quite grasp that).
In an almost strange turn of events, this entire rebrand has blown up. Here are our favorite reactions, comebacks, and memes about the change from IHOP to IHOB!
10. Netflix throwing a bit of shade
brb changing my name to Netflib
— Netflix US (@netflix) June 11, 2018
9. An important reimagining of the acronym
B – Britney bitch
— ✞ michael ✞ (@fieriwap) June 13, 2018
8. Another important, more alternative rock, reimagining
I – I chime in with a
H – "Haven't you people ever heard
O – of closing a goddamn door?" No, it's much
b – better to face these kinds of things with a sense of poise and rationality
— Taco Boy (@colesizzle) June 13, 2018
7. Other places weight in
IHOP: alright we're IHOB now.
Wendy's: a plague upon your bloodline. May your kind never see a fruitful harvest again.
Hot pockets: pic.twitter.com/R7CsCEmvmF
— Kareem (@OldHondaCivic) June 13, 2018
6. You can hear the fear in this one
ihob: my name’s ihop with a b and i’ve been afraid of insects my entir-
wendy’s: stop stop stop…. where?
wendy’s: where’s the b??
ihob: ᵗʰᵉʳᴱ’ˢ ᴬ ᴮᴱᴱ?¿??!!
— Aaron (@ahoyaaron) June 14, 2018
5. A more political standpoint
Still cant believe its IHOb. Burgers?! Its the brexit of breakfast.
— Theo Von (@TheoVon) June 14, 2018
4. I wonder if this is in their service training
me: can you get me a fork
IHOB Waiter: i can get you a bork
— an pigeon,, 🌈 (@imskytrash) June 14, 2018
3. A classic
I – I just can’t look it’s killing me, and taking control. Jealousy, turning saints into the sea. Swimming through sick lullabies, c
H – hoking on your alibis but it's just the price I pay, destiny is calling me
O – Open up your eager eyes, cause I’m Mr.
b – brightside
— LoLo (@LoLo_Sobe) June 14, 2018
2. Such a helpful waiter
*on a date*
Date: So what do you do?
Me: I’m a poet.
Date: You’re a what?
Me: A poet.
Date: I’m sorry I don’t understand.
IHOb waiter: He’s a boet.
Date while eating a burger: Ooooh. Can I hear a boem?
— licks books (@lutherxhughes) June 14, 2018
1. This is a load of…
We all know IHOB really stands for
— 🍞BreadMan🍞 (@brendenweber6) June 13, 2018