The Noche Buena is a cherished part of every Filipino family’s Christmas celebration, an opportunity to bring everyone together to share in the season’s warmth. It’s not just a meal; it’s a way to celebrate family bonds, with each dish a reminder of the holiday spirit. This special gathering allows families to pause and appreciate one another, all the while embracing the magic of the most wonderful time of the year!
Photo: Eden Cheese and World Vision Philippines
With this, Eden Cheese helps bring Filipino families and children together this holiday season by joining World Vision Philippines with its annual Noche Buena Project.
The Noche Buena Project is World Vision Philippines’ annual Christmas gift-giving campaign. The goal is to share hope and bring joy to children and their families by giving them a set of Christmas groceries they can cook and share on Christmas Eve. The project began in 2006 and has been providing Filipino families with yearly Noche Buena sets. In 2023, World Vision Philippines gave Noche Buena packs to over 23,000 Filipino families.
Once again, World Vision aims to distribute Noche Buena packs to 23,000 families this year. Eden believes in this mission and has partnered with World Vision to support the effort of helping complete the joy this Christmas.
Photo: Eden Cheese and World Vision Philippines
For every purchase of Bundle of Joy packs on Mondelez Philippines’ Shopee, Lazada, and TikTok Shop, the Philippines’ beloved cheese brand will complete a beneficiary’s Noche Buena package with Eden Cheese.
A Bundle of Joy pack contains a two-pack bundle of 160g Eden Cheese.
“Through our annual Noche Buena Project, we aim to bring joy to Filipino families by giving them the chance to enjoy a special Christmas Eve meal together. This year, we’re thrilled to partner with Eden Cheese to further enrich this tradition, providing families not just with food, but with a memorable holiday experience. Together, we’re making sure that more tables are filled with warmth and joy this Christmas,” said World Vision Philippines Resource Development Director, Mr. Jun Godornes.
To support the Bundle of Joy initiative, Eden also hosted a series of busking events at the Greenfield District in Mandaluyong City on November 16 and Cebu IT Park in Cebu City on November 23. They will be hosting another busking event at the Ayala Azuela Cove in Davao City on November 30, where you can chill and listen to your favorite Christmas Carols while also helping spread the word about this charitable event where they can learn more about how to support the program.
