DAK MAGNETIC CLOTHING
LAUNCHING from CEBU to Manila
Started in April 2013, Dak Magnetic the brainchild of Chan Quiambao, is a t-shirt brand that is inspired by street-art. Manufactured in the heart of Cebu, each design is an original art piece from a local artist from Mindanao.
Their goal is to make Filipinos (mainly) and also other races appreciate their artistic vision. They want “our kababayans” to buy more the locally made shirts instead of the designer brands. Also, the group wants to make the clothes affordable so that people who can’t afford to buy the expensive brands can enjoy products of the same quality at a much cheaper price. They want to go global so that foreigners will see that Filipinos are very artistic and can compete with the other famous brands.
With the help of ANT Productions for logistics and planning; 121 Bar & Grill for the event venue; media sponsors- WhenInManila.com & WU Manila Magazine, Dak Magnetic’s Clothing Launch here in Manila was made possible.
The event will mainly feature the brand Dak Magnetic but to pull in the crowd, a live graffiti contest was conceptualized. 3 graffiti artists will be painting on plywood boards and selected piece will be turned into a shirt design for Dak Magnetic. A Rasta Theme was developed for this and so a reggae group called Collie Herb will be playing during the night.
To read more about the groups who planned and made this event possible, please follow the links below:
DAK MAGNETIC CLOTHING LAUNCHING from CEBU to Manila