In celebration of National Lipstick Day, L’Oréal Philippines hosted an intimate but powerful gathering that went beyond makeup—and straight into the heart of what it means to be a confident, empowered Filipina. Called “Make Your Mark,” the event spotlighted lipstick not just as a beauty staple, but as a badge of courage, identity, and resilience.
Held in the presence of select beauty lovers, media, creators, and graduates of L’Oréal’s Beauty for a Better Life E-BA program, the afternoon was a celebration of stories, shades, and shared strength. From Maybelline to L’Oréal Paris, from YSL Beauty to Lancôme, it wasn’t just about finding the right color—but rediscovering the power behind every swipe of lipstick.
Power Through Color
Guests got hands-on with L’Oréal’s hero lip lines, exploring inclusive shades through innovative virtual try-on tools. Whether it was a bold red or a muted nude, every shade was a reminder: lipstick is a form of self-expression—and yes, even self-love.
In a world that often tells women how they should look, this was a space that reminded Filipinas that beauty is theirs to define.
Real Faces, Real Power
One of the most inspiring parts of the event was hearing from the graduates of L’Oréal’s Beauty For a Better Life E-BA Program. These are women who, through free training in digital beauty and social commerce, turned their passion into purpose.
From learning to create beauty content to becoming income-earning beauty advisors, their stories were proof that a lipstick—paired with the right opportunity—can open doors, ignite change, and transform lives.
The Lipstick Pledge
In a unifying moment, everyone at the event raised their boldest lips in a collective pledge—to celebrate their voice, their value, and their visibility. It wasn’t just about looking good; it was about showing up unapologetically, in full color.
“Lipstick is more than a product. It’s a form of presence,” said Yassine Bakkari, Country Managing Director of L’Oréal Philippines. “Through our brands, we provide access to beauty that empowers and includes.”
“Sayang Ka?” No, I’m Worth It.
In true L’Oréal fashion, the event also echoed the powerful advocacy of L’Oréal Paris: “Sayang Ka? No, I’m Worth It.” A bold reframe of a phrase that’s long been used to diminish women, the campaign is a reminder that beauty shouldn’t box you in—it should help you break free.
And at its core? A celebration of every woman’s right to define her own worth. Whether you’re wearing a red lip to an interview or a soft peach to brunch, beauty isn’t about perfection. It’s about presence, personality, and power.
Must-Have Lip Picks from L’Oréal
Before you go shopping, here are some of the standout products featured at the event:
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L’Oréal Paris Color Riche Intense Matte – velvety matte meets hydration
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L’Oréal Infallible Matte Resistance – long-lasting liquid matte for humid days
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Maybelline Superstay Matte Ink – cult-favorite with up to 16-hour wear
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YSL Loveshine – luxe balm-oil hybrid for that juicy glow
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Lancôme L’Absolu Rouge Intimatte – blurred elegance in a single swipe
Beyond Beauty: L’Oréal for the Future
L’Oréal isn’t just creating lipsticks—they’re creating impact. Through “Beauty for a Better Life and their global L’Oréal for the Future” sustainability program, they’re committed to reaching 10,000 Filipinos in vulnerable communities by 2030, empowering them with skills, confidence, and livelihood.
Whether it’s by reducing the gender gap in the digital space or promoting inclusive sourcing, the brand is proving one thing: beauty can be skin deep—and soul deep, too.
When you think of lipstick, you might think of color, style, maybe even glamour. But thanks to L’Oréal, we’re reminded that lipstick is also a symbol. Of courage. Of change. Of community.
So go ahead—swipe on that bold red or soft mauve. Make your mark. You’re worth it.
