Converse Philippines brings together Filipino music stars Kiana V and Al James to introduce Filipino street culture and music to the world in a collaboration called Tunog Pinoy.
Launched last February 17, the track combines Kiana and Al’s voices with the sounds of the busy streets of the Philippines – such as the iconic horns of jeepneys and takatak – to produce a new and unique original beat that can be enjoyed by the global audience.
Both Kiana and Al expressed their excitement for the finished product of their unexpected collaboration, which will be included in the iconic brand’s latest music release called Converse All Star Anthem which will be out this coming March.
“I am excited for the turnout of this collaboration with Al James,” said the multi-talented R&B singer and songwriter.
The rapper and viral hitmaker also took pride in being given a chance to represent the country in the global campaign. “Filipino talent deserves to be heard around the world,” he said.
The Converse All Star Anthem is a collection of new and original music created by Converse All Stars and collaborators around the world.
Inspired by the creative notion of ‘unexpected connections’, the global All Star Anthem will mix diverse cultural beats, talent, and musical influences in a single track created by All Stars around the world and produced by Brazilian icon Marcelo D2.