Check Out How Buying Gifts Can Help Support a Worthy Cause This Holiday Season

“True friends are never apart, maybe in distance, but never in heart”- Helen Keller

The Ateneo Economics Association (AEA) proudly presents VIA: Never Apart; the continuation of Valentine’s in August’s dedication as an instrument of love and friendship, and to become the bridge between loved one’s during the pandemic. VIA: Never Apart will officially launch on November 30 to December 5, 2021, and will end with a Benefit Concert on the last day to further support their event beneficiaries.


Find out more about the event on Facebook (

For this year’s VIA, the team decided that love should be augmented to farther places and audiences. With the theme – VIA: Never Apart, the organization intends to warm the hearts of many this Christmas Season. It will be focused around connection and nostalgia, through selling gift packages and a virtual Christmas concert. In line with the theme, VIA’s objective is to not only to further provide the VIA love to its audience, but also to the children of Payatas through Tanging Yaman Foundation. Today, they face challenges such as adapting to online classes and struggling to cope with their respective health conditions. VIA wishes to support them through both monetary and gift donations via our event. A portion of all package sales will go towards supporting the children. We hope that many will come and support the children and celebrate the holidays with VIA.

To support VIA, you may check out these links:

Where to buy:

For VIA Updates:

The organization thanks the Ateneo community, its organization partners, POP! Inquirer,, and their audience for the support they have shown towards the event. Join us in bringing a Merry Christmas to the Ateneo community, the children, and beyond.