Lee Denim Days is a week-long festivity of the brand’s inspiration to mash up its curious denim culture with the millennial vision of a better and bolder city.
Lee doubled up its game in making the millennial interest a liveable adventure in every corner of their communities by advocating Refresh the City – an Asia-Pacific-wide campaign that called out for raw, creative, and authentic ideas in livening up their cities.
Celebrate Denim Culture with us and event partners Robinsons Department Store and WhenInManila.com from July 11-15, 2016 at the Midtown Atrium of Robinsons Place Manila.
REFRESH THE CITY Denim Party
July 15
Announcement of Philippine Grand Prize winner for Refresh The City online competition
Live Music. Live Mannequins. Denim Revival Workshop. Philippine Urban Creators
URBAN CREATOR GALLERY
July 11-15
Featuring the best entries from Refresh The City photo-video online contest from the Asia-Pacific and the Philippines
DENIM REVIVAL Upcycling Workshop
July 14-15
Bring your old or unloved pair of jeans for a Discount voucher and a Free Denim Upcycled item.
Redemption of discount vouchers: July 11-15
Lee Jeans get P500 off and other jeans get P300 off
Redemption of Denim Revival Upcycling kit July 14-15
#RefreshTheCity #LeeJeansPh #LeeDenimDays #DenimRevival
