Cardi B Wanted to Trademark Signature Phrase ‘Okurrr.’ Here’s Why She Was Denied

Looks like everything’s not “okurrr” with Cardi B. after the trademark she filed for her catchphrase was completely shut down by the U.S. Patent and Trademark Office.

The rapper filed her application last March hoping to use it exclusively for a line of merchandise.


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However, the U.S. Patent and Trademark Office said that Cardi B. did not have sole ownership of the word, nor did she come up with the word herself.

In their official response to the rapper, “[okurrr] is a commonplace term, message, or expression widely used by a variety of sources that merely conveys an ordinary, familiar, well-recognized concept or sentiment.”

They added: “this term or expression is commonly used in the drag community and by celebrities as an alternate way of saying ‘OK’ or ‘something that is said to affirm when someone is being put in their place’.  Because consumers are accustomed to seeing this term or expression commonly used in everyday speech by many different sources, they would not perceive it as a mark identifying the source of applicant’s goods and/or services but rather as only conveying an informational message.”

Sorry, Cardi B. Guess you’ll have to find another word to invent to trademark!

okurrr Cardi B

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