BYS Cosmetics: Top Australian Make Up Brand Comes to Manila!

When in Manila, there’s always an exciting range of cosmetics for bellas to choose from! To add more to the fun, BYS Cosmetics, an award-winning Australian make-up brand was recently launched here in Manila, and with their arrival, us girls will definitely have much to rave over seeing how their products are of exceptional quality but with value for money! A true affordable luxury”!

Designed and developed in Melbourne, this brand has become a rising hit as well to the Japanese market and you bet that it’s going to take the Philippines by storm too! To highlight its grand entrance here in the Philippine retail market, a launching event was held last October 3 at the Makati Shangri-La wherein fashionistas, lifestyle press, beauty mavens, leading bloggers, stylists, make up artists, and business executives have joined together to welcome this global make-up brand.

Re-Defining Beauty” : To start the evening, a brief moment was given as BYS Cosmetics shared the joy of their launch by donating a generous amount to the ABS-CBN Foundation.

Afterwards, on to the highlight of the night: Mr. Michael Burgeois, a design consultant to top international brands like Topshop/Topman, Dorothy Perkins, and Marc Jacobs flew in to Manila directly from Paris to give us a make-up trend forecast in which BYS cosmetics had duly prepared and answered for.

With styles ranging from plain, dark, neon, gold, and bright themes, what followed after Mr. Burgeois presentation was a runway show of 20 models, led by five beauty queens, as they showcased the 4 Major Make Up Trends for 2012 and 2013 that Mr. Burgeois had discussed earlier with the crowd.


Antic Robots and Rebels


Luminous Years


Just look at all those vibrant hues! It is said that the models’ make-up were made by top professional make up artists: Elaine de Silva and Carell Garcia and you bet that they perfectly highlighted BYS’ various and unique colors, as well as the versatility of the brand!

To cap the night off, BYS Australia CEO Ed Aiken was also present during the affair, expressing his excitement over how the BYS experience is now made available to the modern day Filipinas.

Mr. Aiken had of course, thanked Tony Chua, the President of iFace Inc., because it was of him and his company that made it possible for the brand to debut and be distributed here in the Philippines.

Available across France, the United Kingdom, and Japan and even adhering to the most stringent European and Japanese quality standards, BYS is ready as ever to conquer the Philippines thirst as the brand seeks to revolutionize how people look at beauty.

To date, BYS has more than 1000 products available, and one of its variants that is most renowned for is its array of Nail Polish. With over 300 plain and unique shades,  BYS has every type of nail polish that would suit your needs: Quake, Cracked, UV, Mood, Scented, and yes ladies! They also have Glow-in-the-Dark nail polish!

What’s even more notable about BYS is their mineral make-up collection: commonly known as BYS Minerals Naturale. Packed with 100% minerals, the line is perfectly ideal for girls like me who have sensitive, acne-prone, or oily skin. I say this because their Minerals Naturale is absolutely chemical-dye-preservative-and-talc-FREE! As a true-blue make up aficionado, you could also enjoy BYS’ range of false eyelashes since they are known for their large range, consisting over 50 different designs! No worries because all of it are reusable, latex-free, and easy to wear!

Here’s another fact that you would appreciate: BYS products are NOT tested on animals! 

With BYS, it is indeed possible for us bellas to own world-class make-up without having to shell out a hefty wad of cash! Fun, fashionable, and exciting, BYS is a definite must-have for girls! So When in Manila and looking for that brand that could bring out the Confident, Successful, and Proud Filipina who is absolutely proud of her individuality and style (which is of course, YOU!) go for BYS!

*BYS is set to open 13 outlets by the end of September and it is available at SM Department Stores and select Watsons branches. 

PROMO ALERT! For the whole month of October, all SMART prepaid subscribers are in for a treat! For every purchase of a P500 Snart Call and Text Card at retail kiosks inside participating SM shopping malls, you’ll get to receive a coupon entitling you to a FREE BYS item!!!! Hurry!

BYS Cosmetics
Available at SM Department Stores and select Watsons branches.


When In Manila photos by Aileen A.
Write-up by ‘I am Aileen’.

BYS Cosmetics: Top Australian Make Up Brand Comes to Manila!


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