In just 4 years, 80% of Manila-based PR firm BrandSpeakAsia’s corporate clients have shifted its marketing strategies from traditional to digital marketing. In the last 3 years, 96% of its Coffee Talk attendees claim to get their inspiration and information online. Currently, the Philippines has an estimated total of 67 Million internet users, the same figure attributed to Facebook users in the country. In an effort to provide the market with a learning platform to understand, adapt, and leverage on basic digital media tools, BrandSpeakAsia is holding a Digital Marketing Boot Camp on December 7, 2018 at Quest Hotel & Conference Center in Cebu City, Cebu.
Digital media has changed the way people connect and interact with each other. Facebook, Twitter, and Instagram are just some of the more popular social media apps that have revolutionized the way we find, receive and process information, initiate engagement, and build communities. Among the many tools available, finding the right platform is an important step for companies and providing relevant and useful content is crucial to the effectiveness of a digital marketing campaign.
“Digital Marketing should not just be an option today for marketers but an important staple for businesses, SME’s, freelancers, and corporations. Brands must be conscious to understand and use it properly so they can leverage on technology to ensure that their companies are not left behind by the changing market behavior,” Leigh De Armas, President and CEO of BrandSpeakAsia, Inc. says about the marketing revolution that is Digital Marketing.
BrandSpeakAsia’s Digital Marketing Boot Camp will offer a half-day training session that aims to educate the market about the various digital marketing tools, introduce how digital influencers work, share techniques on how companies can create campaigns and measure its results.
Leigh De Armas will speak at the Boot Camp sharing her expertise from leading the company into twelve years of branding, PR and marketing experience. She adds, “Companies must take advantage of how digital media has revolutionized marketing in a way that through free tools, interaction and real-time engagement with the market has been made possible. Social Media is just one tool where without spending hundreds of thousands in pesos on billboard placements and print ADS, brands can build a loyal following that can become a community that can grow with you.”
For Digital Marketing tips and other events of BrandSpeakAsia, follow @brandspeakasia on Instagram and Twitter, and BrandSpeakAsia on Facebook.
To register for the Digital Marketing Boot Camp in CEBU, sign up via https://bit.ly/DMBC2018-CEBU.
Founded in 2006, BrandSpeakAsia started as a Public Relations firm specializing in Event Management, Media Relations, Design and Marketing Campaign Development for top corporations and prestigious associations. As the years added to its expertise and experience, the company has evolved to be a full Creative and Branding Company with a passion to help brands build their identity, carve their position in the market, and reach their target market effectively. Coffee Talk is a university-based workshop offered by BSA as a social initiative to students by providing them with a preview of PR and Event Management best practices, personal branding and leadership principles.
For inquiries, you may contact Stephanie Tan +63 917 306 8764 / +63 2 837 9554 or email firstname.lastname@example.org.