The global technology company, Dyson revealed the image of JISOO with Dyson’s limited-edition Dyson Airwrap™ Multi Styler in Ceramic Pop. JISOO showcases her elegant and effortless look, created with the Airwrap, engineered to enable users with all hair types to achieve superior styles with no heat damage.
Kathleen Pierce, Dyson Beauty Category President said, “JISOO is an aspirational, modern, and timeless beauty who plays an important role in celebrating natural beauty and elevating hair health. We are delighted to welcome her to the Dyson family.”
Dyson Ambassador JISOO said, “I’m really excited to be the ambassador for Dyson Hair Care products, which I use on a daily basis. I’m always interested in maintaining healthy hair. The intelligent heat control in Dyson Hair Care machines prevents hair damage from extreme heat and helps maintain healthy hair effortlessly, which is why I use Dyson Hair Care machines. Dyson products have always been essential to me. They help me create easy and gorgeous hairstyles with less effort.”
To celebrate the announcement, fans of Dyson and JISOO can share their styles using Dyson tools and JISOO-inspired healthy hair looks with #dysonhair #dysonbeauty #EffortlessBeautybyDyson and tagging Official Facebook Page of Dyson Philippines @Dyson.
Research sits at Dyson Beauty
With the aim to seamlessly marry the world of science and technology with health and beauty, Dyson has introduced solutions meant for all hair types. The Hair Care range which includes the Dyson Corrale™ straightener, Dyson Supersonic™ hairdryer and Dyson Airwrap™ multi-styler, is the result of years of research and product development of Dyson hair engineers.
Developing technology for all hair types remains a crucial focus for R&D teams at Dyson. To truly understand how all hair types behave, and continue to identify better, healthier ways to style, Dyson Engineers develop test rigs and employs state-of-the-art equipment. Machinery such as scanning electron microscopes, thermal cameras and airflow laser smoke machines help engineers better understand the impact of hair damage, global hair types, and the effects of high-speed airflow.
To accelerate research and technology development across the beauty portfolio, Dyson announced to launch 20 new beauty products in the next four years with £500m investment.