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One of this When in Manila correspondent’s favorite past times, like a lot of other Filipinos, is watching a movie. I love seeing a picture come alive in the big screen with a surround sound system in an enclosed, airconditioned room. I, however dislike long lines at the cinemas which is always present when there’s a really good movie showing on a weekend especially. Since I’m pretty sure a lot of peeps out there share my sentiments, allow me to bring you some great news from SM Cinemas!
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Last April 11, I was able to attend SM Cinema’s launch of the e-Plus Card held at SM Megamall Cinema 3.  The e-Plus Card which stands for Entertainment, Privileges, Lifestyle, Upgrades and Surprises, is the movie junkie’s most convenient access to the movies. With the e-Plus Card, there’s no more need to fall in line to purchase tickets! By simply loading credits on your e-Plus prepaid card, either Php500 or Php1,000, you can head on over to the cinema of choice, insert your card and voila! Welcome to the movies!Â
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But that’s not all this nifty card is offering. The e-Plus Card can be upgraded to a loyalty card – for free I might add – and you can start earning loyalty points for every use at any SM Cinema and Snacktime branch which you can exchange for freebies at the e-Plus booths available in all SM Cinemas nationwide. On top of the reward point scheme, e-PLUS is loaded with VIP privileges, special promos like a 50% discount on select movies, seasonal offers, quarterly raffles and invites to exclusive events. Partner merchants have extended exclusive and exciting offerings to e-PLUS members. Special e-PLUS lanes for reloading are available at the cinema ticket booth. Snacktime treats for members include free upsize of drinks and meal credits for every Php500.00 or Php1000.00 reload.
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 Upon signing up, cardholders can also start receiving movie and promo updates regularly both via SMS and email. In addition, they can have their own e-PLUS account through the e-PLUS page at the SM Cinema website. So are you already itching to get your hands on an e-Plus card?Â
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Simply go to any e-PLUS booth or visit the SM Cinema website (www.smcinema.com) and fill out the application form. Upon submission of the completed application form, cardholder has the option to avail the e-PLUS Starter Kit for only of P300.00. Starter kit includes a premium item, an automatic pass to a movie plus a large popcorn and a soda. Upon completion of registration and payment of the starter kit, the cardholder will receive a personalized e-PLUS card and a welcome SMS. As a bonus, by validating his or her mobile number, member gets a complimentary movie ticket for another movie of his or her choice on the next visit to SM Cinema.
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Check it out. Here’s my e-Plus card:
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I can’t wait to use this and soon! There’s that Marvel’s Avengers movie coming up in a couple of weeks. When in Manila, make your movie cinema experience even more enjoyable, get yourself an SM e-PLUS card, a first of its kind in the country, today!
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 To learn more about the e-PLUS card, visit www.smcinema.com or call Customer Care Hotline 470-2222.Â