Best Certifications in Demand in the Philippines

The Philippines is the 13th largest economy and one of the emerging markets in Asia. With a sharp increase in exports, the Philippines was among the top three performers in the East Asia region in 2017, according to the WorldBank. The growth in the economy has led to a falling unemployment rate and the determination to create high-quality jobs.  

While moving to the next level of education, one of the major decision is to choose the right field that will benefit your career in the long run. If you are continuously researching the available opportunities in the Philippines, then we have made your work easier. Most of the emerging jobs in the country require digital competency like cloud computing to data migration. According to a LinkedIn report, the top three most hired positions on LinkedIn are sales professional, software developer, and customer service specialist.


In this article, we explore the top certifications that are in demand in the Philippines currently. So, let us take a look at them.

Data Scientist

As companies continue to realize the power of Big Data, there is a drastic surge in demand for professionals who could analyze data and provide meaningful insights for business growth. The Philippines, along with the rest of the world, faces a talent shortage in the field of artificial intelligence and data science. Now is the right time to pursue a Data Science course and explore the domain of Big Data and machine learning. Some of the top skills that employers look for in a data scientist are Python programming, SQL, SAS, data analysis, etc.

Sales Professional

Undoubtedly, the BPO (Business Process Outsourcing) industry is one of the major drivers of the Philippines economy. Sales professionals can help this industry to realize the power of automation. Sales jobs can vary from customer care positions to telemarketing and digital marketing as well. The skills required in this field vary with organizations but commonly include expertise in leadership, management, marketing, customer service to name a few.  Salesforce is a fundamental automation tool for sales teams, and you can take a Salesforce certification to validate your knowledge in sales.

Web Developer

The field of software development originated long back, but developers continue to remain in demand across the world. The IT sector is continuously evolving, and developers need to upgrade themselves to stay relevant. Python has become one of the trending languages among IT professionals. Other sought after skills include HTML, JavaScript, MySQL, and more. According to payscale, software developers earn an average salary of PHP 363,505 per year in the Philippines. Many reliable training providers offer web development certifications which help you to become Full-Stack Web Developer.

Digital Marketer

Mobile advertising and marketing is an emerging field where hiring activity has reached double-digit growth in 2018 in the Philippines. The country also has the highest level of brand engagement across all online content channels in Southeast Asia and stands at 25.6%. People have shown growing interest in mastering skills related to SEO (Search Engine Optimization), SMM (Social Media Marketing), content strategy, and more. Taking up a digital marketing certification can prove to be a wise decision at this point in time when there is a huge demand for digital marketers.

Finance Management

Professionals working in the banking and financial sector have witnessed continuous growth in the Philippines. The growing number of multinational companies, financial startups, and banks are responsible for generating employment across the country. Individuals will have an added advantage if they can handle business strategy and analytical responsibilities and if they have working experience of transactional activities. Demand for relationship managers and treasury sales specialists would also grow. If you are interested in this field, you can also become a personal financial advisor. You can advise people regarding their investments, financial goals, long-term planning, insurance schemes, and so on.  Some of the recommended certifications in this field include Financial Modeling with MS Excel Foundation, Certified Public Accountant (CPA), Certified Financial Analyst (CFA), Certified Management Accountant (CMA), etc.

What Next? Get Certified.

Apart from the job roles mentioned above, there are many other job opportunities available in the Philippines. While it may take some time to make a wise decision regarding your career, choosing the right path to gain knowledge is equally important. The world is witnessing increased job diversity, different learning opportunities, digital transformation, and more. A college degree no more reflects the career path you choose.

Now you can get trained from industry experts by enrolling into online courses offered by recognized training providers. The advantage of taking up a certification course is the practical learning and industry exposure that is difficult to get during a university program. So, decide how you wish to take your career ahead and land your dream job after getting certified.