Following the recent release of their mega-viral hit Boom Boom Back, Japanese group BE:FIRST has just released their latest single Smile Again. The single is now available on all major streaming platforms.
BE:FIRST Smile Again Love Song
Seven distinct vocals stand out in Smile Again, encapsulating fragility, determination, hope, and acceptance along with a simple message in the song’s lyrics ‘You are so beautiful’, intriguing listeners to wonder about the many hidden implications and stories behind this one song. As the group’s first love song to be released, Smile Again has a beautiful melody and danceable development which invites listeners into a world of instant gratification by BE:FIRST, and their passion for love and sorrow within its short yet meaningful three minutes. BE:FIRST dedicates strong love to their fans in this musical gem.
The accompanying music video for ‘Smile Again’ has also been released via BE:FIRST’s YouTube channel. Set in an airport, the music video features members of BE:FIRST in a drama-like scene of unspoken stories, and relentless yearning in search of something that is close to their hearts. The music video has reached over 1 million views in the short span of two days.
Watch the BE:FIRST music video for the love song Smile Again here:
With every music video that BE:FIRST has released, there is always a hidden message linking to the previous music video. This time round, there are scenes of members JUNON and SHUNTO at the airport which is said to be a continuation of the story from the last scene of the music video for ‘Message’ that was included in the group’s 1st album BE:1. The music video features members of BE:FIRST in a drama-like scene of unspoken stories, and relentless yearning in search for something that is close to their hearts.
Smile Again has also been selected to be the ANESSA Global Campaign Song as part of Japanese beauty conglomerate Shiseido ANESSA’s Spring Summer 2023 commercial campaign. This global campaign takes place in Japan and 8 other countries/regions in Asia, including Indonesia, Malaysia, the Philippines, Singapore, and Thailand.
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