Ateneo supports Filipino entrepreneurship, holds the Ateneo Entrepreneurship Expo
The John Gokongwei School of Management (JGSoM), through the Ateneo Business Resource Center (BRC), is staging the Ateneo Entrepreneurship Expo in the New Glorietta Activity Center from February 27 to February 28, to promote the spirit of entrepreneurship and for partners to show their support for local enterprises.
The expo will showcase 28 groups from the John Gokongwei School of Management Business Accelerator program, as well as other student groups from the Leadership and Strategy Department and the John Gokongwei School of Management Student Enterprise Center. These groups include The Barista Box, Juggernut, and HUSQ.
The Barista Box is a specialty coffee service specializing in mobile service through the team’s coffee truck. They not only aim to sell quality coffee, but they also want to educate more people on proper coffee preparation.
Juggernut is a local brand of nut butter that gives plain old nut butter an adventurous twist and a premium taste. They can definitely make snack time more exciting with their White Chocolate Almond Spread and Milk Chocolate Cashew Spread.
Husq Eco-Friendly Bags is a brand that strives to go against the norm by creating innovative designs that promise quality, style, and convenience. Their current line of lunch bags makes use of coconut fiber as an insulator.
The Ateneo BRC is an advocate of empowering good entrepreneurship that not only creates innovative products but also contributes to the country’s economic growth.
“We believe that entrepreneurship should go beyond simply selling products for profit. We teach our student groups to have customer empathy, so that they can develop products that deliver effective solutions and real value,” said by John Lagdameo, director of the Ateneo BRC.
The John Gokongwei School of Management Business Accelerator (JGSoM.BA) Program is a business incubator for students under the Ateneo Business Resource Center, which is an experiential learning laboratory at the forefront of university-based entrepreneurial education.
The program supports student entrepreneurship by helping students set up their own businesses even while still in school. In this one-year enterprise development program, students undergo the entire business development cycle, from idea generation to commercial production and sale of their products.
The JGSoM opens more entrepreneurship opportunities through similar programs under the Leadership and Strategy Department and the John Gokongwei School of Management Student Enterprise Center, which specializes in food booths and stalls.