Gushcloud International, a global technology driven digital talent and media company headquartered in Singapore today announced the inaugural launch of HANJAN OASIS at Coachella, an exclusive invite-only active lifestyle and wellness activation kicking off at this year’s Coachella Music Festival in Indio, California on April 15-17.
This activation is held alongside sister company, Summer International, a social brands incubator and distributor company driven by influencers for one of the owned brands, HANJAN. HANJAN is a next generation wellness brand built by a founding team of women from Singapore, Philippines and Korea. The brand offers a unique range of premium products to support active lifestyle. The brand recently launched HANJAN Recharge Jelly in the US, a hangover protection supplement which promotes natural alcohol defense and liver health and is geared towards passionate individuals in the creator economy.
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“As the world begins to open up, 2 of our business units – IP and Commerce decided to launch one of the brands that we co-own at the largest influencer festival in the world, Coachella. It would be the first time a Singaporean company organizes a relatively large scale brand activation activating more than 500 influencers at Coachella. My team and I are extremely excited to be hosting some of the world’s largest Asian influencers and content creators at HANJAN OASIS,” says Ms Joanne Liew, Head of IP and Studios Unit, Gushcloud International.
The inaugural HANJAN OASIS will host special invited influencers and VIPs including Nicole Scherzinger (Top Filipino American Singer, ex lead of the Pussycat Dolls), Bia (American rapper with a Number 1 Billboard Hit Song), Bretman Rock (Top Filipino American Celebrity Influencer), Qveen Herby (Award Winning Singer Songwriter), Mo Heart (American Drag Queen and Reality Star of RuPaul Drag Race), Amanza Smith (Netflix’s “Selling Sunset”), Additionally, the global launch of the Champ Medici Lounge hosted by Crypto entrepreneur and Snoop Dogg’s son, Cordell Broadus will take place on Sunday, April 17th from 12-4PM. Across the 2 day event, more than 500 influencers have RSVPed to attend the event, amounting to a total follower count of more than 100 million followers.
“As Gushcloud grows, it was important for us to do 2 things: Build more experiential brand activations for influencers and build communities in the Web3 space. Hence, we decided to partner Cordell Broadus (Champ Medici) and the Medici Family to launch the Champ Medici Lounge at HANJAN OASIS at Coachella this year. This will allow us to be at the forefront of Web3 so that we can assist the brands and talent that we work with to navigate this new territory smartly,” says Ms Althea Lim, co founder and Group CEO of Gushcloud.
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HANJAN OASIS will also showcase the launch of the HANJAN Recharge Jelly and the first preview of the HANJAN Energy Boost Powder, both formulated and created in Asia for the global markets. For her first inaugural launch at Coachella, HANJAN OASIS has also pulled in the support of Singaporean brands including Skin Inc (leading beauty and technology company), Keisuke Ramen King (F&B company) and SOCOL (NFT platform and owner of IreneDAO).
Guests at the two-day event will be treated to a Asian-inspired rejuvenating experience featuring wellness and skincare treatments, a curated Asian food market, specialty cocktails, gifting suite, celebrity podcasts, DJ-hosted sunset pool party and much more!
For more information on the HANJAN OASIS at Coachella, please visit: www.hanjan.store
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