Adidas Launches 43 Sports Bra Styles to Help Women Find “The One”

I’ve always had a hard time looking for the right bra, especially a Sports Bra. And I know many women are experiencing the same too. With an active lifestyle, it’s important that we use the right kind of sports bra. But with the limited sizes and designs in the market, it can be a hard task to find the right one.

All women are built differently and Adidas understands that and more.

Adidas’ recently launched their extensive sports bra collection that went through extensive research, development and testing to make sure that it answers the woes of women all around the world. The collection comprises 43 new styles across 18 product franchises.

Adidas worked closely with leading breast biomechanics research institute, University of Portsmouth, who found that if breasts are not properly supported during running, they experience the same G force as an F1 driver and could undergo potentially damaging skin stretch. Meanwhile, unsupported breasts can move up to 19cm during star jumps and nearly half (46%) of schoolgirls who were surveyed reported their breasts affected their participation in sports.  

From the extensive study, Adidas had created different bra designs depending on different activities and support needed. They have everyday bras and studio bras that are perfect for yoga polates and low-to-mid intensity activitites. They also have train bras that are perfect for those who does HIIT or intense training and Run bras that has the highest level of breast support in the collection.

Aside from the wide range of designs, Adidas also created extensive and inclusive sizing to support women of different shapes and sizes like the:

  • COREFLOW LUXE STUDIO MEDIUM SUPPORT BRA: Using new adidas adisoft fabric the sleek and bonded seam finish enables a comfort first fit and feel whilst in the studio. Inspired by ballet wear, the seams allow athletes to experience a full range of motion whilst also ensuring full coverage and support, moving with the body through every twist and turn.

  • POWERIMPACT LUXE TRAINING MEDIUM SUPPORT BRA: With a high neck finish, the bra offers extra coverage and medium support through a wide range of movement. The innovative design includes a quick release front opening for instant relief as lungs expand during exercise. The subtle front opening also provides air flow in high sweat zones, whilst new adidas adiflex fabric ensures a smooth fit and feel with the clean edges also designed to help reduce chafing over long training sessions.

  • FAST IMPACT LUXE RUN HIGH SUPPORT BRA: Designed to provide high support whilst running, the bra includes 360 adjustability allowing athletes full control over required fit. The wrapped design helps distribute weight evenly for a secure feel, whilst the smooth flat seaming design along the interior and armholes help prevent chafing. adidas’ new absorbent adiform fabric also provides a cool to the touch finish, whilst AEROREADY technology helps manage moisture in a range of conditions.

But how do you find “the one” for you?

Adidas has launched their online bra fitting service to make sure that women get the correct size. The service is also available in-store at the Adidas brand center in Glorietta and other selected stores. You can also check out the online bra-finder to help you find the right design and fit for you.

The SS22 Bra Collection is available worldwide from February 14 in-store and online through  https://www.adidas.com.ph/women-sports_bras, the adidas app, or the adidas Viber store.






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