This January 26, 2026, at the Polytechnic University of the Philippines, Bulwagang Balagtas, P1NTIG, a block of fourth-year Advertising and Public Relations students from the PUP College of Communication, invites students to step into the wild with AD Jungle: A Journey Through the Wild Trails of Production Design, one of the highlight seminars of the 22nd Advertising Congress (AdCongress).
More than a traditional seminar, AD Jungle transforms learning into an immersive creative quest where strategy, imagination, and execution collide. Inspired by the thrill of adventure and the unpredictability of creative work, the event spotlights production design—an often-overlooked discipline that shapes how ideas evolve from concept into compelling visual stories.
Designed as an interactive experience, the seminar brings together aspiring creatives and industry professionals to explore two core segments: Mapping the Creative Wilderness of Production, which examines how ideas are shaped, planned, and translated into visual concepts, and How Production Design Agencies Strike Big, a discussion on bold execution, collaboration, and creative risk-taking behind successful campaigns.
A key highlight of the event is Studio Survival, a live, game-based activity where student “Camps” face creative challenges, riddles, and a final product shoot—testing not only talent, but teamwork, adaptability, and decision-making under pressure. Fun does not only come in teams, as solo ADventurers can also fully immerse themselves in the seminar while witnessing the competition unfold.
Bringing the AD Jungle experience to life is the invaluable support of partners and sponsors who powered every step of the creative journey. The event was fueled by JBL Philippines as the Official Audio Partner, providing immersive sound throughout the program. SIP Purified Water and Yobick served as Official Beverage Partners, alongside Chatlet as the Official Snack Partner.
Supporting wellness and stamina were Vitabears, Bernpack International, Sofy Philippines, and Fitwhite Aesthetics Medical Group, together with Pro Aesthetics Business Consultancy. Technical and creative execution was strengthened by Motivo as Official Tech Partner, Cafe Amazon, Arsenal Cinematography Company, Atech Videos, and Ideally.
Scout-level partners Mantener, Boons Corner, Master Siomai, and Chick Wings added energy to the experience. Media partners including Now You Know, Edge TV, WhenInManila.com, Quadro Photography Club, Village Pipol, The Manila Times, Manila Standard, Manila Bulletin, The Catalyst, and The Communicator amplified the seminar’s reach. Partner organizations such as JEMMA, NUD JAMEX, PUP ADPROS, KOMSOK, Viva Voce, and ICBA SC further strengthened collaboration and engagement.
At the heart of AD Jungle were the participating blocks and creative camps—1DOLO, ABANTRES, BUZZIN, D2ARIUM, DIAL 1N, LE LUMINAIRE, LIKHA2D, PIONEERS, PROJECT ZENITH, S1DHI, S2DIO, TINDIG SINING, THE R3MARKABLES, and VIVID—whose teamwork and competitive spirit embodied the adventurous essence of the seminar.
With adventure-map visuals and quest-style mechanics, AD Jungle reflects the fast-paced and risk-driven realities of the advertising industry, offering an immersive learning journey into the world of production design.
