Small and medium-sized companies account for 99% of all registered businesses in the country and provide 60% of the jobs in the country. The global trend continues to lean towards social media marketing. If you’re looking for a way to grow your business online, we found an e-book that will give you a crash course on Facebook marketing. The best part? It’s free of charge!
Brian Poe Llamanzares has just published a free e-book entitled ‘Thinking Outside the Box’ which aims to help people grow their businesses online with the power of unconventional strategies effective in marketing and communication.
In this article, we share 5 tips from Brian’s book to help start-up businesses that were built online during the time of the pandemic where everyone does everything online!
5 Marketing Tips on How To Sell Your Product Online
1. Take the extra step to capture your target market.
One of the simplest and easiest ways to establish your market and start building a relationship with them is by sharing content through email or blog subscription. Not only will this give you more viewers for your content, but it will also make your subscribers feel like they are part of your community.
2. Build a relationship with them by answering frequently asked questions (FAQs).
There’s nothing like a brand that understands its customers – and what better way to show this than to demonstrate that you hear their concerns by providing answers and engaging them in conversation through an interactive Facebook Live session?
3. Find your voice and maintain your audience with good, relevant content.
Keep your audience hooked and build your community with engaging content they can relate to. The more relatable and catchy your content is, the higher the probability that they’ll share it on their own platforms. Don’t forget that your most valuable asset is your brand’s distinct voice that will set you apart from everyone else in the market.
4. Do just the right amount of ads.
Facebook regulates content on its platform. This means that they don’t allow you to keep posting ads without striking a balance with your community engagement. By striking a balance between advertising your page through boosting and publishing content, you will be able to maximize every peso you spend on additional traffic.
5. Check in on your data.
Trust the numbers. By checking into Facebook Analytics on a regular basis, you’ll see how your audience responds to the content you post. This same data will allow you to make better, more shareable content the next time around.
In case you’re wondering, the author definitely knows what he’s talking about when it comes to digital marketing. Brian took an executive program in “Digital Strategy and Social Media Marketing” at the prestigious Massachusetts Institute of Technology in 2018. He was also an early investor in TruFan a social intelligence platform that recently acquired Social Rank. He is also an investor in STOBZ Media and Digital 360 agency. Brian’s most recent venture is as the lead investor and marketing director of Alike Inc. which he helped grow to become one of the country’s top premium digital media publications in less than one year.
For everything you need to know about Facebook marketing, you can download the whole book for free at brianpoellamanzares.com!
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