Let me ask you a question.
Does McDonald’s make the best hamburgers in the world?
Of course not.
However, why are they the #1 in the world?
The reason is because of marketing!
Without marketing, McDonald’s wouldn’t sell as many hamburgers. Their famous line “Would you like fries with that?” would cease to exist causing the company to lose millions each year.
Let’s try another example.
Which is better?
Century Tuna or San Marino Tuna?
According to company data, Century Tuna is currently the #1 selling tuna provider in the Philippines and holds the most market share. Why? The product came from the same ocean, it’s the same fish, caught by the same fisherman and prepared in the same can! Once again, it’s all marketing. Here are the top 3 ways to market your business better in the Philippines.
3 Great Ways To Market Your Business Without Spending A Fortune
3. Loyalty Marketing
If you’re running a business such a restaurant or bar, one great way to get repeat sales is through loyalty marketing. During Christmas time, you alway see Starbucks giving away planners, but only if you buy 15 coffees there. The motivation is to get you interested in their planner, but you’ll end up paying for it through buying their 15 coffees. This business model works and you can apply it to your restaurant or bar. Imagine if you had customer loyalty cards where people would get a free beer if they had 10 beers at your bar. That would definitely motivate regular drinkers to drink there more.
2. Relationship Marketing
They say that business is all about relationships. Relationships is the key to getting deals, business and more. When you have a method in which you can continually talk to your customers such as email, social media, text blast, you can build a relationship through them.
For example, I was simply going through Instagram and checking out photos when I suddenly came across great photos of the latest fashionable shoes. I instantly purchased them through the website. It was simply showcased through their Instagram account because they built a trusting relationship with me online.
Build a relationship with your customers online, and they will follow you and ultimately purchase what you have to offer.
1. Social Media Marketing
When you’re building a following on Facebook, make sure you’re building a great relationship through them. One great way to increase sales is to set up a Facebook, Instagram, and Twitter account whereby you can get people to follow you and check out what you’re doing.
Imagine having over 10,000 followers on your social media accounts, if only 1% of those people purchased (100) multiply that by your P1,000 product, then that’s P100,000 earned on your social media account.
Marketing is a great way to drive more sales, increase traffic and leads into your business!