When you’re healed, you show up more whole. The Weekend by Maude is a thoughtfully curated three-day gathering designed to help founders and business leaders pause, reconnect, and lead with sustainable ambition. Taking place from April 24 to 26 in Shangri-La Boracay, the retreat creates space for meaningful reflection, restorative practices, and conversations that support more grounded leadership in a demanding time.

Photo: Maude Labs
For Maude Labs, this retreat is a needed sanctuary and space more than ever. “At a time when many people are carrying so much uncertainty, we wanted to create a space that feels purposeful, grounding, and genuinely supportive. The Weekend by Maude is not about disconnecting from the world, but about helping leaders reconnect with themselves so they can show up with more clarity, care, and intention in how they lead,” said Tin Santos, CEO and Founder of Maude Labs.
The program focuses on releasing stored tension, regulating the nervous system, and uncovering the internal patterns shaping ambition and leadership. Complemented by intentional conversations and personal branding sessions by Maude Labs, the experience bridges inner alignment with outward expression, equipping attendees to return not only recharged, but with a clearer, more sustainable way of building and leading.
“You can’t fully show up in the world until you’ve made space to meet yourself. Healing is where that begins. Visibility is simply what follows,” said Victoria Herrera, Chief of Growth at Maude Labs.
In partnership with Shangri-La Boracay
Set against the backdrop of one of the Philippines’ most prestigious island destinations, The Weekend by Maude is held in partnership with Shangri-La Boracay, a five-star sanctuary known for its privacy, exclusivity, and world-class amenities.
There is no better setting for this experience. From secluded beachfronts and lush natural landscapes to thoughtfully designed wellness spaces, Shangri-La Boracay provides an environment that naturally supports healing, clarity, and alignment. Every element of the resort is designed to offer both comfort and intentional escape, allowing participants to fully disconnect from daily demands and immerse themselves in the retreat.
A physical, emotional, and strategic reset
The retreat will highlight the importance of self-care through a curated lineup of sessions led by Dr. Kat Gisbert Tay, movement practices by Prem Tamayo, and a personal branding workshop by Maude Labs.
Each session is designed to support participants in strengthening not only their physical well-being, but also their inner clarity, emotional resilience, and personal direction.
A highlight of the retreat will be its focus on restoration and healing both in the physical and emotional health. These are critical for leaders to avoid self sabotage and sustain their ambition and reach their goals. Guests can expect to have the opportunity to explore personal and ancestral narratives, emotional triggers, and self-limiting behaviors, gaining clarity on their values, priorities, and authentic expression.
Aside from this, attendees can also expect to apply somatic embodiment practices to fully inhabit their bodies and release stored tension. The sessions help regulate the nervous system to support sustainable ambition and cognitive clarity, using guided exercises that translate insights from mind to body, turning reflection into actionable change.
Meaningful Connections and Community
Beyond the structured sessions, The Weekend by Maude is designed to cultivate genuine connection. What begins as a curated group of individuals evolves into a supportive network built on openness, shared experiences, and mutual growth.

Photo: Maude Labs
Conversations are expected to extend beyond sessions into meals, walks, and spontaneous moments, creating connections that feel both organic and lasting. The Maude community continues to grow as a space for individuals who value intentional living, personal evolution, and meaningful relationships.
Brands have also expressed their support to what The Weekend is all about. Guests of the retreat will receive products and services from Centro Holistico, EcoWave, YogaLove, and Founders Beauty.
Integrating Personal Branding and Inner Work
A key highlight of the retreat is the integration of personal branding within the context of self-awareness. Led by Maude Labs, the workshop encourages participants to align how they present themselves outwardly with who they are inwardly.
Rather than focusing solely on external perception, the session emphasizes clarity of values, authenticity, and long-term positioning. This approach reframes personal branding not just as a professional tool, but as an extension of inner alignment and purpose, making it both strategic and deeply personal.
Organized by Maude Labs
The Weekend by Maude is organized by Maude Labs, a boutique consultancy specializing in personal branding, workshops, and curated experiences for founders, creatives, and leaders.

Maude Labs
Known for its elevated yet thoughtful approach, Maude Labs continues to create spaces where strategy meets self-awareness, and where growth is both personal and collective.
Over the years, Maude Labs has worked with a diverse roster of clients, guiding founders, executives, and thought leaders to craft authentic personal brands that stand out in competitive industries. Their work extends beyond strategy to include VIP photoshoots, storytelling sessions, and one-on-one brand coaching, ensuring clients present themselves with clarity, confidence, and impact across all touchpoints.
In addition to The Weekend, Maude Labs produces signature experiences such as The Maude Method, a high-touch personal branding workshop that blends self-reflection, presence training, and visual storytelling to help leaders elevate their professional and personal influence. These events continue to cultivate a community of like-minded individuals committed to purposeful growth, authenticity, and meaningful connections.
For inquiries or to join future Maude Labs experiences, interested parties can reach out at discover@maudelabs.com
