Event host, Marc Nelson, with Dove Men Chappy Callanta Strength and Conditioning Specialist + Loving Father, Doug Kramer PBA Player + Devoted family man, James Deakin Motoring Journalist + Social Servant, Ryan Agoncillo Host + Faithful Husband and Father, Mark Agas Model + Caring Doctor, Luke Surfer School Owner + Selfless Father and Kai Landrigan, and Nico Bolzico Businessman + Husband-To-Be
This year, Dove expands its mission to include men. Dove wants men to realize that it is care that makes him stronger, thus heralding the prominence of the new kind of man. Gone are the days when strength was defined by stereotypes of the quietly strong leader, the stoic provider and the unemotional hard-worker. And we, at wheninmanila.com are honored to be a part of yet another phenomenal campaign!
Gone are the days when strength was defined by stereotypes of the quietly strong leader, the stoic provider and the unemotional hard-worker. This year, Dove expands its mission to include men and make them realize that it is care that makes him stronger, thus heralding the prominence of the new kind of man. And we, at wheninmanila.com are honoured to be a part of yet another phenomenal campaign!
A few days ago, we went to the grand media launch of Dove Men+Care to learn more about Dove‘s newest campaign. It was unlike any other media launch as the people behind Dove Men+Care prepared a perfect intimate and relaxed ambiance for everyone. I was fortunate to be accompanied by my partner in crime Frank that night who really made a huge effort to be there despite being exhausted after a full day of work. He was really the only person I wanted to be there with, for I felt the night was truly for him. =)
So, how does a man show his true strength? Traditionally, the notion of strength has been equated to demonstrating power. But times are indeed changing. Now, we see the emergence of babysitting dads, bag-carrying boyfriends, and dog-hugging men. Indeed, this new kind of man is ready to show the world that he cares.
“And because Dove prides itself in giving real care to all, it is finally completing the Dove Men+Care line by completing the full range of hair products for this new kind of man. Infused with caffeine, the Dove Men + Care Fortifying shampoo was developed to strengthen men’s hair, making it stronger and more resilient. It is also available in three variants: Strengthening, Anti-dandruff, and Refreshing Clean. The NEW and complete range of Dove Men+Care promises to provide the real care that men deserve. ” said Julia Ng, Dove Hair Brand Manager.
“Based on our research, men have weaker scalps and are more prone to hair fall due to breakage. Because of this, their hair concerns consists of hair flakes, freshness, and most off all, hair fall. So when it comes to choosing a shampoo, men look for products that are anti-dandruff, anti-hair fall and give a cooling sensation. Dove answers this with the recent introduction of its new range of hair products,” added Marlo Mangilin, Personal Care Research and Development Director.
That night, Dove Men+Care event was attended by some of Manila’s undeniably strong and caring men such as Chucho Martinez and wife Mikaela and Patrick Garcia and wife Nikka.
Patrick Garcia and wife Nikka
Chucho and Mika Gonzales
Acknowledging the Filipino men known to actively exhibit their caring side, Dove Men+Care also introduced the newest #DoveMenPlus council.
Finally, a new range of products made specially to care for the loving men in our lives! Let’s also show our love and care for them by making sure our men have their own set of these at home. Let’s break that long time tradition of letting guys use female products like our shampoos. I’m sure you’ll agree that our hardworking and loving men also deserve the best possible products that will cater to their needs.
You, too, can celebrate the #DoveMenCare in your lives by visiting www.DoveMenCare.ph and nominate them as your #DoveMenPlus.
