AirAsia has launched “AirAsia Loves Asean,” a series of initiatives focused on education, talent development, and the economy to celebrate 50 years of Asean. The initiatives comprise the AirAsia Asean University Partnership, Asean Entrepreneurs Day, Asean Journalists Camp and Allstars Exchange Programme.
To encourage better reporting on Asean, AirAsia will host the Asean Journalists Camp, a workshop for journalists that will build a greater understanding of Asean’s brand of regionalism, how the organisation works, social, development and integration issues as well as sustainable, community-based tourism.
Lastly, AirAsia Allstars will get the chance to experience working and living in other Asean countries through the Allstars Exchange Programme, which aims to foster cultural exchange at a working and personal level.
AirAsia Loves Asean was launched at event held at the Philippine Air Force Headquarters at Villamor Air Base in Metro Manila, the Philippines today that was attended by Asean Deputy Secretary-General Dr AKP Mochtan, Malaysian Ambassador to the Philippines Dato’ Razlan Abdul Rashid, Philippine Congressman Cesar V Sarmiento, Philippine Assistant Secretary of Tourism Daniel Mercado, Philippine Assistant Secretary of Trade Abdulgani Macatoman, Indonesian Director of Aviation Security M Nasir Usman, PAF Commanding General Lt.Gen. Galileo Kintanar, well as AirAsia Group CEO Tony Fernandes and other members of the AirAsia management.
Through the university partnership, AirAsia will give tertiary students from across the region the opportunity to intern in various capacities with the airline, with a chance to secure full-time employment upon graduation.
8237 – AirAsia loves Asean livery on AirAsia’s AirbusA320 was officially presented today in celebration of ASEAN50.
Asean Entrepreneurs Day will reinforce AirAsia’s commitment to Asean entrepreneurs by providing them with a forum to learn from the best startups in the region and a platform to develop and market their businesses, starting with Indonesian actor, host, and VJ Daniel Mananta’s “Damn! I Love Indonesia” brand.
(credit.to Chuck Dreyfus) (L:) Dr. AKP Mochtan, deputy secretary general of ASEAN and (R) AirAsia Group CEO Tony Fernandes pour champagne to formally present AirAsia’s plane bearing I Love Asean livery to mark ASEAN’s golden jubilee in Manila.
All AirAsia aircraft based in the region will now also feature the Asean flag, in addition to their national flags.
(credit to Chuck Dreyfus) Air Asia Group CEO Tony Fernandes
AirAsia Group CEO Tony Fernandes said, “We owe our success to Asean. As a truly Asean airline, we want to bring the people across the region closer together in line with the amazing work Asean has done over the past 50 years. AirAsia Loves Asean is just the first of many initiatives we have planned to give back to the region that, together with our continued promotion of Asean destinations through our branding and marketing efforts, will be able to help bridge communities and economies as Asean moves towards even greater integration and mutual understanding.”