When in Manila, add a pop of color (or colors!) to your wardrobe or home with these colorful scarves and pillows by Stockholm St. x Heima!
Stockholm St. postcards by Everywhere We Shoot, modeled by Pauline Prieto
This is the second collaboration of quirky furniture store Heima with the textile & fashion designer Ava Paguyo, following the Mash-up 2008 collection. Ava is a UP & Project Runway Philippines alumna who has worked for milliner Mich Dulce in the past and has a studio along–you guessed it–Stockholm Street! She designs fabrics through silkscreen.
Ava Paguyo’s screens with neon paints & some Stockholm St. x Heima Pillows
Looking at each piece up close, it’s amazing how these colors, dynamic patterns and bright neons just fall effortlessly into place which makes you ask, “How do you create organized chaos?”
Ava Paguyo (center) donning one of her own works!
Ava’s screens were on display during last Saturday’s launch. On each screen you’ll see traces of paint of colorful paint and realize how much effort and heart goes into into each handmade piece.
Ria Bolivar models how to stylishly wear a scarf!
That night, model Ria Bolivar also showed us how to wear scarves (& ended it with how to fashionably pose with your pillow as requested by Ava herself!)
L: Mich Dulce sets the mood of the crowd through music R: Heima’s window display with Ava’s neon pieces.
DJ’s for the night included Uncledaddy, Kill Your Boyfriend, Only Revolution and of course, Mich Dulce the silkscreen master’s mother as she calls hereslf!
Right: Creative duo whose doors are (literally & figuratively) open for both artists & enthusiasts–Bong Rosales & Rossy Yabut of Heima & Heim Interiors
Clockwise: Neon Pink Chalk sofa, 1/2 electron + 1/2 DJ Uncledaddy, Neon Brooches, Garovs Garovillo of EWS, the celebrant: Avapee!,
Ryan Vergra of EWS, Mich Dulce and fashion editor Bea Ledesma
Lower Right: That’s Stockholm St. literally brought to life!
Seriously, with the harsh weather these days, these scarves bold bright colors will definitely protect you from the winds and add a pop of happiness to your cloudy day!
Ava Paguyo
Twitter: @avapee
Instagram: @avapee
Studio: 135 Stockholm St., Philippines
Catalog: heimastore.com/collections/stockholm-st-x-heima/
Stockholm St. Launches Neon Scarves & Pillows
