It was only last year when one of the most sought-after food parks in the Philippines opened their first branch at Katipunan, Quezon City. A year later, the sisters behind The Yard have already launched another branch in Pasig.
But hey, The Yard’s irresistible charm (and good food) doesn’t stop there.
This year, they are planning to open four more branches! Aside from their Timog branch which will start operations this coming July 2017 with the theme of “Street food cinema”, they are working on three more projects in Sucat, Sta. Rosa, Laguna, and Araneta Centre which are all bound to open this year.
Need help on your upcoming business venture? Fret not, we scored exclusive tips from Anne Barbara Soriano and Jordanne Nuguid on how to make your brand and business stand out from the rest. Read them below:
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Be creative!
According to Barbara and Jordanne, be imaginative and inventive as you can be. Always go for the funniest, wittiest and most amusing option may it be for your stall name, stall design and even packaging.
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Be instagrammable!
In this day and age, Instagram-worthy products rule. Jordanne reminds everyone to execute your ideas in such a way that will catch the attention of both foodies and non-foodies, online and offline.
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Stay true to your branding.
“Branding is what keeps The Yard viral and we want the same for you. We have a theme for each branch and we make sure every stall is in line with the theme. We inspire everyone at The Yard to keep their branding strong from their products to their staff.”, said Jordanne.
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Have a signature product.
Make sure to have a specialty that you can recommend to anyone. Let this signature product be so irresistible that everyone will want to try and taste it.
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Adapt.
We live in a fast-paced world. One moment’s trend can just fade in a minute. And so, if you want your business to stand out, you must be open to change and innovation. “After all, success in business doesn’t happen overnight.”, says Anne and Jordanne.
Are you also planning to start your own business? Tell us in the comments!
