Pre-orders For Taylor Swift’s “Reputation” Have Reached Over 400,000

Old Taylor is dead, indeed. Looks like people can’t get enough of Taylor Swift’s new “reputation”.

Look What You Made Me Do Taylor Swift

Pre-orders for Taylor Swift’s newest album “Reputation” have reached more than 400,000 units, becoming Target’s music pre-sale of all time!

According to Big Machine Records, Taylor’s label, pre-orders for Reputation are double the number of pre-orders for Swift’s “1989” album, just a week before its release in 2014.

Target also confirmed that Reputation is its largest music pre-sale ever, which also includes purchases at iTunes, Target, Walmart, Amazon and Taylor’s website.

Four songs have already been released from Reputation, which is Taylor’s sixth album, such as “Look What You Made Me Do”,  “…Ready for It?”, “Call It What You Want”, and “Gorgeous”.

The singer’s last three albums: 1989, Red, and Speak Now have each sold over one million units weeks within their release.

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