Beauty guru and makeup mogul Jeffree Star just revealed his newest eyeshadow palette for the Summer but, instead of making use of bright and sunny colors typically associated with the season, he went the completely opposite direction: dark, dismal, and gothic.
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Jeffree revealed the collection through a YouTube video in which he reminisced his days growing up as a scene kid. “I have been wearing ‘gothic makeup’—that term I know is used very loosely and widely—but in high school, [and] I’m going to throw up some pictures here, I was very gothic,” he shared. “I loved how extravagant everything was and I was very vampire-esque back then in high school. This is very reminiscent [of] a palette that I wish I would have during those times.”
And it’s true, the palette can help anyone live out their smokey-eyed gothic dream today with 24 shades of grays, metallics, blacks, and nudes! But while it is beautiful to look at, not everyone was pleased with the timing of its release.
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Many social media users accused Jeffree of being tone-deaf for naming the palette “Cremated” amid a public health crisis that has taken the lives of more than 311,000 people around the world in just a few months. Some expressed their unease at seeing the word used for a makeup product when their close friends and relatives have literally been cremated for dying of the disease.
Other fans, however, came to Jeffree’s defense saying that he’s had this palette under production since 2019, even before the pandemic. They also claimed that “cremated” was just part of Jeffree’s everyday vocabulary.
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Jeffree quickly responded to the backlash on his Instagram stories by explaining his thought process.
“I think that I have never played it safe,” he shared. “‘Cremated’ and any palette, anything I’ve ever created, is my art. To me, it’s not just an eyeshadow palette, it’s more than that. There’s always so many meanings with my art and that’s what it is, it’s mine and I create it for the world. It is allowed to be interpreted any way that anyone wants to take it but I always come from a good place.”
“On a real level, you guys, my own father was cremated. My two dogs that passed away last year were cremated. So nothing ever comes from a negative place in my life,” he continued. “So if you take it that way, that’s how you articulate things but, b****, not me.”
(ALSO READ: Here’s What Jeffree Star Had to Say About Reviewing ‘Michelle Dy Basics’)
What are your thoughts on his new palette? Let us know in the comments below.
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