Ask customers why they prefer one brand over another and they will most likely tell you about the perception they have of the brand. Brand image is the basis for customer engagement.
A good brand image is built through good stories and consistent interaction with the customer. That mix of good writing and customer engagement is achieved through a solid public relations strategy.
“Engaging the Press: A Crash Course on Public Relations” is a one-day seminar that will help you develop an effective media relations strategy that tells powerful brand stories. Our guest speaker, Alan German, President at Agents International Public Relations, will give an overview of the role Public Relations plays in the integrated marketing communication mix. The seminar will also emphasize how PR can be maximized for brand building—regardless of advertising budget.
Participants will learn how to create good PR strategies, draft a media cascade plan, and write effective press releases. This event is ideal for public relations practitioners or those who manage a small business enterprise. Please note that participants should be at least 18 years old.
Registration is now open for “Engaging the Press: A Crash Course on Public Relations” happening on August 5, 2017, Saturday, 1:00 to 6:00 PM in Fully Booked, Bonifacio Global City. For inquiries and reservations, email writersblock.ph@gmail.com or contact 0917.397.9927. Visit www.writersblockphilippines.com for more details.
This event is made possible by Fully Booked, ClickTheCity.com, Rappler.com, WhenInManila.com, and Brownroots Creatives.
For media inquiries, please contact 0917.397.9927 or email writersblock.ph@gmail.com.
