To commence the campaign and celebrate the Chinese New Year, a series of events are lined-up which comprise the DiverCHIty run that aims to promote a healthy physique and develop your Chi (Body’s positive energy).
DiverCHIty Run is in partnership with Affinitea Races and will be composed of Chinese themes and elements such as the Red and Gold Singlet, Lion & Dragon Dance and Angpao. The race covers distances of 3k, 5k and 10k.
This event gathers key representatives from the Chinese community such as Schools, Businesses, Organizations and all major Chinese Associations in the country.
Date: February 17, 2018
Venue: SM by the Bay
Inclusions: Singlet, Bib, Medal, Loot bag
Online registration will be available via www.chinoy.tv and on selected Chris Sports and Deuter branches. DiverCHIty run is presented by Chinoy TV and Affinitea Races, co-presented by the Federation of Filipino-Chinese Chamber of Commerce and Industry Inc. (FFCCCII) in partnership with FWD Insurance, Vital Purified Drinking Water, Federation of Filipino Chinese Alumni Association Inc., Hong Kong Chamber of Commerce of the Philippines Inc., Eng Bee Tin, Australia Harvest, Zesto, Champion, Polymaster, PWC, Wcube, Oreo, Tiger, Cadbury 5Star, Tang, Eden, Cheez Whiz, Flanax, Lee KumKee, Gardenia, Pocari Sweat, Old Town Coffee, Tong Garden, Sofitel, City of Dreams, Conrad, Novotel, Red Planet Hotels, Azumi Boutique Hotel, Microtel, Eurotel, The Zen Institute, Marina Bay Spa, Vikings, King Chef, Sincerity, Salad Bar, The Archery Academy, Trampoline Park, Jump Yard, Lazer Maxx, Mystery Manila, Dr. Kong, Hawk Bags and Robinsons Appliances, supported by the Federation of Filipino Chinese Alumni Association, Association of Chinese Filipino Schools in the Philippines, Association of Philippine Volunteers Fire Brigade Inc., Rotaract of Chinatown, Ateneo Confucius Institute, De La Salle University Englicom, University of Sto. Thomas Scarlet, University of the Philippines Chinese Students’ Association, JCI Manila Urduja, Kaysiao PH, Love To Great Journey Filipino-Chinese Circle Of Friends, Manila Doctor’s Hospital, 4.0 Events Management, ZStars and RT Studios.
The diverCHIty campaign seeks to reach the entire Chinese-Filipino community with the help of Trendspotting in event’s promotion as the Official PR and Marketing Partner, and ABS-CBN Sports and Action, ANC, Energy FM, BrigadaKabataan, Manila Bulletin, Manila Standard, The Manila Times, Manila Shimbun, People’s Tonight, People’s Journal, Women’s Journal, Business Mirror, Business Mirror Health and Freedom, Pilipino Mirror, Pilipino Graphic, Village Pipol, WhenInManila.com, Kikay Runner, Push.com, Chalk.com and Pssst.com as the Media Partners.