Best Marketing, one of Europe’s leading producers of workshops and in-house training seminars on digital marketing, partners once more with adobo magazine to bring you “The Best in Global Digital Marketing: Content Marketing Special Edition”, a unique case study-based learning event targeted at senior marketing executives, general managers, advertising and media executives, content creators, and digital creatives.
The eagerly awaited series returns to Discovery Primea on July 21, 2016, as part of a tour spanning six continents and over 30 cities, featuring well-known marketing mavens who gather and analyze data from winning practices to produce the case studies which illustrate how participants can apply these principles to their businesses.
Joining Best Marketing International’s Estonia-based founder Hando Sinisalu to present the global case studies, is Xaviera Ringeling, CEO of Content Chefs from the Netherlands; and Mathias Ihle, founder and CEO of Makai Europe, based in Germany.
Local creative and marketing masters will also be on hand to provide local insights and relevance. They are Carlo Ople, Chief Digital Officer of Dentsu JaymeSyfu, Francis Flores, Global CMO of Jollibee Foods Corp and Dindo Marzan, Managing Director of Voyager Innovations.
Best Marketing International has been monitoring 200 digital marketing award shows since May 2010, and distilling them into hard-hitting case studies. They then stage dozens of conferences around the world to share these gems for other advertisers to emulate or improve. Nearly 100 advertising and marketing professionals flocked to the pilot event in October 2015, with glowing feedback on the format and content of the Masterclass.
Sinisalu, a marketing journalist for over two decades, says about case studies: “The journalist starts to wonder: was it really that successful? What were the mistakes? What is the other side of the story?” He goes on: “The problem with case studies is that they are mainly created to impress the judges. Being trained as a journalist, I try to see the other side of the story and reveal the truth and focus in results.”
This adobo Masterclass is presented by adobo magazine and Best Marketing in cooperation with Voyager Innovations and Discovery Primea with media partners ABS-CBN, Philippine Star and Business Mirror. For more details and to register, visit www.best-marketing.eu/events/manila or email events@adobomagazine.com. Seats are limited.
