80 Years After, There’s A Fourth Chocolate After Dark, Milk, and White

Move over, dark, milk, and white chocolate. For the first time in 80 years, there’s a new type of chocolate: Ruby!

We bet that ruby chocolate will be the new food craze that millennials will obsess over, with all things Instagrammable and millennial pink.

Ruby chocolate was discovered and invented by Barry Callebaut, one of the world’s largest cocoa producers. According to them, the new chocolate has been described as having a “berry fruitiness and luscious smoothness”, a stark difference from the bitter, milky, and sweet flavors of its predecessors.

As suggested by the name, the chocolate resembles a bright pink, but don’t think that this is just another marketing ploy. As it turns out, the ruby color is the real deal.

The ruby chocolate gets its natural pinkish color from the ruby cacao bean, with no added berry flavors or artificial coloring!

Ruby chocolate has apparently been in development for 13 years, and will finally hit shelves in six months.

Are you excited to try this new chocolate? Let us know your thoughts!






Related Stories